Samantha Pierce is a New York-based event designer, creative writer, and passionate music enthusiast with a flair for crafting unforgettable experiences in one-of-a-kind atmospheres.
Whether designing for a private gathering or an expansive celebration, Samantha’s creative approach blends artistry, storytelling, and music to create atmospheres that resonate long after the event ends.
Background
I am a meticulous event and marketing professional with a comprehensive understanding of the industry, honed through experience in roles spanning creative development, sales, and execution. With a strong intuitive sense and a well-rounded skill set, I bridge the gap between supplier and client, ensuring seamless collaboration and exceptional results. My passion for design, paired with a keen expertise in logistics and planning, enables me to craft distinctive and memorable experiences.
Professional Experience
Senior Manager, Strategic Events
Salesforce
2021 - Present
Execute elevated brand experiences for the Strategic Events team at Salesforce. Provide a cohesive event strategy quarterly that provides a clear track record of ROI and success for our customers.
Event Project Manager
Evia Events
2020 - 2021
Provide management support for small scale virtual events and large tier 1 projects, serving as the client’s main point of contact for all virtual event support. Determine virtual event logistics that exceeds client’s expectations while offering white glove support from start to finish.
Event Producer
PRA Business Events, Inc.
2019 – 2020
Develop and execute internal and external event logistics as well as serve as the client's “destination expert” and main point of contact throughout the planning process.
Freelance Event Producer
Wild Incandescence Event Design & Production
2016 – 2023
Drove single and multi-day event productions forward, serving as the on-site Event Manager and Project Manager for corporate companies and high-end clientele. In addition to corporate events, Wild Incandescence was hired as the sole event planning company for many social events such as weddings, baby showers, bar and bat mitzvahs, and bridal parties.
Lead Event Planner
Sterling Engagements
2011 – 2015
Held concurrent responsibility for coordinating corporate and private events through the creation of design boards and event concepts. Directed all production activities, which included delegating tasks to production assistants, setting up the venue, and ensuring needs of both clients and vendors are met.
Event & Marketing Manager
Bluxome Street Winery
2019 - 2019
Spearhead the planning and execution process of corporate, social, industry, and wedding events from concept to completion alongside venue and business management of an urban, working-winery.
Senior Corporate Sales Manager
Dave & Buster’s
2015 – 2019
Plan, develop, and execute a wide array of successful events, programs, and activities while overseeing large-scale events throughout their full life cycle to ensure success. Drove annual marketing strategies to meet the fiscal year and monthly revenue sales targets that reached up to 20% of the overall business.
Education
B.A., Communications
Loyola Marymount University
2010 - 2014
I am an imaginative conversationalist; a storyteller with a well-rounded background of event & marketing experience & I hold a deep desire to shape the world into a more empathetic place.
“She knows how to add those details that really make your event come to life. Look no further Sam will definitely exceed your expectations and she has the experience to prove it!.”
- Former Event Client, Jessica Atkins
